Join Now and Save 20% – Limited Spots Available!
Build A
Revenue-Driving Brand
In 2025!
Unlock the secrets to a powerful brand strategy that will increase your sales, attract top talent, and create loyal customers—without hiring expensive consultants.
Is Your Brand Holding You Back from the Growth You Deserve?
Without a clear brand strategy, you're leaving money on the table. Every day without a cohesive brand is a day you're missing out on revenue, customers, and market presence. Confused brands lose attention fast. Your audience is choosing competitors because your message is unclear or inconsistent. The Why of Design™ shows you how to build a brand that commands attention, captures customers, and drives real business results.
Don’t wait until your brand fades into the background—build it now.
Choose the Option That Works Best for You
We get it. Not every business has the budget or availability for our in-person workshops. Our done-for-you model, priced at $24,000, can be out of reach for many small business owners. That’s why we’ve made it easy to get the branding expertise you need at a fraction of the cost of our Done-For-You services. Check out our DIY options below and choose your own adventure!
DIY Course: Individual Modules
Best For:
Businesses that need a laser-focused tune-up on a single existing strategy component.
Startups investigating feasibility or due diligence of their customers and competition.
Individual Modules: $497
DIY Course: 4-Module Bundle
Best for:
Businesses that want a comprehensive, rock-solid strategy and identity.
Startups, new businesses, and existing businesses looking to supercharge their growth.
DON’T WAIT - Those who sign up until the end of year will receive this bundle at just $1,590 - a savings of $398!
Special Upsells (Available for Early-Bird Sign-Ups)
PLUS - Grab these extras at the early-bird pricing before they’re gone!
1:1 Module feedback coaching$1200 $960 - You save $240
Company Naming Module$297 $238 - You save $59
What You’ll Learn in The Why of Design™
A breakdown of each module to give visitors a clear idea of the value they’ll receive:
MODULE 1
Internal Brand: Strong Foundation
Learn how to clarify your brand’s purpose, vision, mission, and values, while defining behaviors that support your brand’s foundation.
MODULE 2
Internal Brand: Market Landscape
Identify your target customer, understand their needs, establish your position in the market, and highlight what sets you apart from the competition.
MODULE 3
External Brand: Finding Your Voice
Develop your brand’s personality, tone, and messaging. Craft a compelling narrative and distill it into a powerful tagline that resonates with your audience.
MODULE 4
External Brand: Create a Visual Connection
Design core visual elements for your brand, plan for both physical and digital spaces, and create a seamless brand presence across all platforms.
Trusted by Leading Brands
These brands have transformed their businesses using the same strategies we teach in The Why of Design™ course:
Studio A Salon:
Achieved a 25% increase in revenue through brand alignment.
Central City Co-op
Saw a 50% increase in membership after refining their brand strategy..
Drip Nail Salon
Won the Paper City Design Award for exceptional design and customer experience.
Sign Up Now and Unlock Exclusive Early-Bird Bonuses!
When you join today, you’re eligible for exclusive discounts only available to early-bird sign-ups:
Early-Bird Sign-ups
DON’T WAIT - Those who sign up until the end of year will receive this bundle at just $1,590 - a savings of $398!
$1590
1:1 Module Feedback Coaching
$1200 $960 - You save $240
$960
Company Naming Module
$297 $238 - You save $59
$238
PLUS - Get our workbook bundle included FREE:
5 Secrets to Creating a Memorable Customer Experience + Customer Experience Touchpoint Guide
Comprehensive Branding: How to Build a Cohesive Brand Across Digital and Physical Spaces
Valuable Behaviors: A Values-based Guide to Hiring
The Best Brand: 15 KPIs to Measure the Success of Your Brand
AND - You’ll automatically gain access to our private, members-only Facebook group to connect with others in the program.
Transform Your Brand in 2025 – Don’t Miss Out!
Ready to create a brand that drives revenue, builds loyalty, and dominates your market? Join The Why of Design™ today and get 20% off for a limited time! Secure your spot before the early-bird pricing ends.
Got Questions? We’ve Got Answers
Who is The Why of Design™ for?
Business owners, entrepreneurs, and anyone looking for to build a cohesive brand strategy to grow their business.
I have an existing business. Is this course for me?
Yes! Half of our clients have existing companies. All businesses benefit from fine-tuning and laser-focusing their efforts on revenue-generating activities.
I’m a startup. Do I really need a brand strategy at this point?
Yes! Startups with a clear brand strategy will find it easier to attract investors, communicate their value, and make the right decisions as they grow their team.
How much time will I need to complete the course?
It’s self-paced, designed to fit into any schedule. Some members choose to set aside time for coursework every day for a week, while others spread it out over the period of a month or two.
What are the early-bird bonuses?
Personalized feedback, exclusive guides, and community access for early sign-ups.
How does the pricing work?
$1987 $1590 - You save $397
Special Pricing (Available for Early-Bird Sign-Ups)
Grab these extras at the early-bird pricing before they’re gone!
1:1 Module feedback coaching$1200 $960 - You save $240
Company Naming Module$297 $238 - You save $59
TRY IT RISK FREE
100% Money Back Guarantee
Our guarantee is to work with you 1:1 to help you implement the lessons for free. If you are still unsatisfied, we will refund their purchase with no questions asked.
